Avril Joffe is the post graduate coordinator of the Cultural Policy and Management Department at the Wits School of Arts, University of the Witwatersrand in Johannesburg. She is an economic sociologist and works in the intersection of academia and practice in fields such as culture in urban life and in realizing a just and sustainable development. She is an active contributor in the teaching and learning community in South Africa. Avril is a member of UNESCO's Panel of Experts for Cultural Policy and Governance, the International Council for the UK's Creative Industries Policy and Evidence Council, the International Cultural Relations Research Alliance as well as International CREATOUR. She is a guest lecturer at numerous universities from Antwerp to Serbia. Her latest public research output include Informality and the cultural economy in the Global South, Promoting Decent Work for the African Cultural and Creative Economy for the ILO, and EUNIC's Fair Collaboration project.